Gen Z Is More Generous Than You Think: GoFundMe and GivingTuesday Reveal New Research on How Gen Z Is Shaping the Future of Giving Online
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Article Excerpt
New research finds community-powered fundraising platforms like GoFundMe serve as on-ramps to nonprofit engagement, extending the momentum of a generation that already participates in philanthropy at higher rates than other adults. SAN DIEGO — GoFundMe and the GivingTuesday Data Commons today announced new research that highlights a critical shift – and opportunity – for nonprofits:...
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