Shrinkflation has not gone away – but it’s shapeshifting and manifesting in new ways
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Article Excerpt
ON MONEY
Shrinkflation has not gone away – but it’s shapeshifting and manifesting in new ways
MARIYA POSTELNYAK
CONSUMER AFFAIRS REPORTER
PUBLISHED MAY 7, 2026
UPDATED MAY 12, 2026
Open this photo in gallery:
Changes to the SpongeBob popsicle, one of Neal Chauhan's favourite childhood treats, prompted the Toronto brand strategist to begin documenting examples of shrinkflation.
SUPPLIED BY NEAL CHAUHAN
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