Opinion: Watered down — what FIFA is selling sponsors and fans
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Opinion: Watered down — what FIFA is selling sponsors and fans
Danny O’Brien: How much can you dilute the product before sponsors and fans start to ask what it's worth? Consider the hydration breaks and the red-card controversy.
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By Danny O’Brien
Published Jul 24, 2026
Last updated 2 hours ago
3 minute read
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The hydration breaks were scheduled identically in every World Cup match: roof or no roof, heat wave or air conditio…
Read full article at Vancouver Sun ↗
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Jul 24, 2026