Vancouver Sun
🏢 Postmedia
📍 BC
Jul 24, 2026
· 5 min read
AI Analyzed
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How a mother-daughter duo is building an empire, one scrunchie at a time
Original article ↗ 🔒 Paywalled source — limited preview availableB.I.A.S. ANALYSIS
CENTER LEFT
LEFTCENTERRIGHT
Signal breakdown
Heuristic (v1/v3)
0.20 · CENTER
ML v2 (DistilBERT)
0.000 · CENTER
Ensemble
-0.500 · CENTER LEFT
🏦 Source Intelligence
Rolling outlet bias
CENTER
avg -0.026
1,108 articles tracked
7-day bias trend
LcenterR
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Breadcrumb Trail Links
HomeLifeFashion & Beauty
How a mother-daughter duo is building an empire, one scrunchie at a time
From the kitchen table to Canada's largest Indigenous-owned hair accessory brand.
Author of the article:
By Aleesha Harris
Published Jul 24, 2026
Last updated 1 hour ago
3 minute read
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Mya Beaudry and Marcie Portelance are the mother-daughter duo behind the Canadian brand Kokum Scrunchies. PHOTO BY KOKUM SCRUNCHIES /Handout
Article content
Mya Beaudry started Koko…
Read full article at Vancouver Sun ↗
How we scored this article
WTF uses a two-tier system: every article gets a heuristic bias score from keyword analysis, and priority articles (high overlap across 3+ outlets or strong heuristic signal) get full LLM analysis from B.I.A.S. and V.E.R.I.F.Y.
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Jul 24, 2026