The Globe and Mail
🏢 Globe and Mail Inc. (Woodbridge)
Jul 29, 2026
· 6 min read
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When did loyalty programs get so watered down?
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Article Excerpt
OPINION
When did loyalty programs get so watered down?
BARRY CHOI
SPECIAL TO THE GLOBE AND MAIL
PUBLISHED 1 HOUR AGO
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Metro's Moi Rewards, established when the chain split from Air Miles, sacrificed the reach and arguably richer value of a larger, established program.
COLE BURSTON/THE CANADIAN PRESS
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Loyalty is supposed to be a two‑way street, yet many rewards programs seem to have forgotten that, rolling out changes that feel …
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