Financial Post
🏢 Postmedia
Aug 27, 2026
· 1 min read
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74% of Shoppers Use AI for Discovery–NIQ Showcases What That Means for the Consumer Purchase Journey in New Report
Original article ↗ 🔒 Paywalled source — limited preview availableB.I.A.S. ANALYSIS
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LEFTCENTERRIGHT
Signal breakdown
Heuristic (v1/v3)
0.30 · CENTER
ML v2 (DistilBERT)
0.000 · CENTER
Ensemble
0.150 · CENTER
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Rolling outlet bias
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avg -0.183
from 377 scored articles · last 30d
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Article Excerpt
New NIQ & World Data Lab report reveals how AI, retail media, and social commerce are transforming the consumer purchase journey CHICAGO — Consumers are increasingly turning to new technologies to help navigate a more complex shopping landscape. Nearly three-quarters of shoppers now use AI for product discovery, while retail media has grown into a […]
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Aug 27, 2026