Your browsing history could soon set your grocery bill — and Canada isn’t ready for it
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Article Excerpt
Surveillance pricing lets retailers charge two shoppers different prices for the same item at the same moment. THE CANADIAN PRESS/Chris Young
Your browsing history could soon set your grocery bill — and Canada isn’t ready for it
Published: May 3, 2026 8.23am EDT
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Parliament voted down a motion on April 15 to ban a practice most Canadians have never heard of, but that retailers are already rolling out: surveillance pricing.
Also called algorithmic personalized pricing, the practice uses personal data to estimate how much consumers are willing to pay, then adjusts …
Read full article at The Conversation Canada ↗
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