Jell-O is jiggling its way toward more natural ingredients - BNN Bloomberg
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Article Excerpt
Jell-O — long known for its bright rainbow of artificially coloured gelatins — is getting a line of products made without synthetic colours or artificial sweeteners to meet increasing consumer demand for natural ingredients.
Kraft Heinz Co. on Tuesday unveiled Jell-O Simply, a line of pre-made gelatin that the company said is made with fruit juice and has at least 25 per cent less sugar than the regular version.
The ready-to-eat range now available in stores comes in three flavors -- orange, raspberry lemonade and blueberry. Kathryn O’Brien, Kraft Heinz’s head of marketing for desserts, said…
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