WHO warns nicotine pouch brands are targeting youth as sales boom

The World Health Organization has issued a warning surrounding the “rapid global expansion of nicotine pouch products, which are being aggressively marketed to adolescents and young people.” “WHO notes that regulation in many countries is limited or absent, raising concerns about youth nicotine addiction and related health risks,” the organization said in a news release on Friday. Nicotine pouches are small sachets placed between the gum and lip that release nicotine through the lining of the mouth. In addition to nicotine, they typically include flavourings, sweeteners and other additives. A …