The Unretirement: The greyforce isn’t leaving the workforce and it’s not about money

Dr. Parminder Raina, who studies aging, enjoys mentoring younger colleagues. "Loneliness is deadly," says Raina, who is in his 60s. PHOTO BY PETER J THOMPSON/NATIONAL POST Article content Freedom 55 was an idea for an insurance and financial services company, not the kind of business known for snappy, memorable advertising campaigns. But introduced in 1984 for London Life, the slogan soon became as popular as Nike’s “Just Do It”, Rice Krispies’ “Snap, Crackle, Pop” and Wendy’s “Where’s the beef?” Article content There was just one wrinkle. The short and simple pitch was intended to get people …