AI can give advisors a marketing edge, but mind the privacy rules
Original article ↗ 🔒 Paywalled source — limited preview availableB.I.A.S. ANALYSIS
CENTER
LEFTCENTERRIGHT
Signal breakdown
Heuristic (v1/v3)
0.00 · CENTER
ML v2 (DistilBERT)
0.277 · RIGHT
Ensemble
0.139 · CENTER
🏦 Source Intelligence
Rolling outlet bias
CENTER
avg -0.104
10,348 articles tracked
7-day bias trend
LcenterR
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Article Excerpt
AI can give advisors a marketing edge, but mind the privacy rules
HELEN BURNETT-NICHOLS
SPECIAL TO THE GLOBE AND MAIL
PUBLISHED JUNE 3, 2026
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How we scored this article
WTF uses a two-tier system: every article gets a heuristic bias score from keyword analysis, and priority articles (high overlap across 3+ outlets or strong heuristic signal) get full LLM analysis from B.I.A.S. and V.E.R.I.F.Y.