La Presse
📰 La Presse (non-profit since 2018)
📍 QC
Dec 7, 2022
· 2 min read
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Ryker and Spyder – Opening your horizon - Atelier La Presse
Original article ↗ 🔒 Paywalled source — limited preview availableB.I.A.S. ANALYSIS
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LEFTCENTERRIGHT
Signal breakdown
Heuristic (v1/v3)
0.00 · CENTER
🏦 Source Intelligence
Rolling outlet bias
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avg -0.036
180 articles tracked
7-day bias trend
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Article Excerpt
RYKER AND SPYDER – OPENING YOUR HORIZON
April 17th to June 26th, 2022
CAMPAIGN OBJECTIVES
The goal of this campaign was to make the road accessible to everyone, while contributing to changing the perception of three-wheeled recreational vehicle drivers.
Strategy
Through a series of four branded content pieces, each featuring a real-life portrait and a story that was both touching and surprising, readers were introduced to passionate Can-Am drivers. The campaign also featured ads positioned in a context appropriate to Can-Am as well as an organic integration of their ambassador Roxane Bruneau …
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How we scored this article
WTF uses a two-tier system: every article gets a heuristic bias score from keyword analysis, and priority articles (high overlap across 3+ outlets or strong heuristic signal) get full LLM analysis from B.I.A.S. and V.E.R.I.F.Y.