LinkedIn launches new effort in push to capture business advertisers - BNN Bloomberg
Original article ↗B.I.A.S. ANALYSIS
CENTER LEFT
LEFTCENTERRIGHT
Signal breakdown
Heuristic (v1/v3)
-0.70 · CENTER
ML v2 (DistilBERT)
0.000 · CENTER
Ensemble
-0.350 · CENTER LEFT
🏦 Source Intelligence
Rolling outlet bias
CENTER
avg -0.031
3,173 articles tracked
7-day bias trend
LcenterR
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Article Excerpt
LinkedIn is aiming to burnish its position as a go-to platform for business advertisers with a new team of marketing experts that it expects to generate an annualized run rate of US$100 million next fiscal year, a source familiar with the matter said.
The Microsoft-owned platform on Wednesday unveiled BrandWorks, the newly assembled team that aims to deliver higher-performing ad campaigns for customers ranging from software giant SAP to privately held website hosting platform Webflow.
“We’re developing services that are designed to meet the marketer where they are,” said Alex Josephson, VP o…
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How we scored this article
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