After decades of innovation, BRP’s design studio continues to think outside the box
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Heuristic (v1/v3)
0.20 · CENTER
ML v2 (DistilBERT)
0.000 · CENTER
Ensemble
0.100 · CENTER
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Article Excerpt
After decades of innovation, BRP’s design studio continues to think outside the box
MARK HACKING
VALCOURT, QUE.
SPECIAL TO THE GLOBE AND MAIL
PUBLISHED JUNE 11, 2026
UPDATED JUNE 12, 2026
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BRP chief design officer Denys Lapointe holding the award in front of his team at the 2025 Red Dot Design Awards.
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Walking into BRP’s design studio in rural Quebec brings to mind the more famous studios in the mobilit…
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