Vancouver Sun
🏢 Postmedia
📍 BC
Jun 11, 2026
· 6 min read
Quick Score
○ Unverifiable
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Here's how the Vancouver-founded beauty brand ILIA has taken over the clean beauty world
Original article ↗ 🔒 Paywalled source — limited preview availableB.I.A.S. ANALYSIS
CENTER
LEFTCENTERRIGHT
Signal breakdown
Heuristic (v1/v3)
0.40 · CENTER
ML v2 (DistilBERT)
0.000 · CENTER
Ensemble
0.200 · CENTER
🏦 Source Intelligence
Rolling outlet bias
CENTER
avg -0.079
1,382 articles tracked
7-day bias trend
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HomeLifeFashion & BeautyShopping EssentialsStyle & Beauty
Here's how the Vancouver-founded beauty brand ILIA has taken over the clean beauty world
Canadian founder Sasha Plavsic talks building her clean beauty brand form one product to a global bestseller.
Author of the article:
By Aleesha Harris
Published Jun 11, 2026
Last updated Jun 11, 2026
4 minute read
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Clean beauty brand ILIA was founded by Vancouver entrepreneur Sasha Plavsic. PHOTO BY ILIA /Handout
Art…
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How we scored this article
WTF uses a two-tier system: every article gets a heuristic bias score from keyword analysis, and priority articles (high overlap across 3+ outlets or strong heuristic signal) get full LLM analysis from B.I.A.S. and V.E.R.I.F.Y.