More than a game: Why FIFA 2026 is an investment, not a cost, for Canada - BNN Bloomberg
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Rolling outlet bias
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Article Excerpt
Can soccer one day rival hockey and basketball in Canada?
“It already does,” argues the secretary of state for sport, Adam van Koeverden.
With Canadian taxpayers already pouring $1 billion into co-hosting FIFA World Cup 2026 alongside the U.S. and Mexico, all eyes are on the country, he says, which needs to use this opportunity to shift its sporting landscape.
“Investment is extremely prudent,” says van Koeverden.
“I’d like to insist that these are finances invested in the future of our country.”
‘Canadians deserve to have nice things’
The World Cup’s billion-dollar price tag has sparked…
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