Design trends: The belle of the bath
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Design trends: The belle of the bath
The shower is stepping out from the tub’s shadow, taking up more space and bringing spa-like luxury and wellness into the everyday
Author of the article:
By Silvana Longo, Special to the Citizen
Published Aug 31, 2026
Last updated 2 hours ago
3 minute read
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Once the supporting player, the shower is taking centre stage with more space, sophisticated design and spa-like features tailored to everyday wellness. PHOTO BY HOUSE OF ROHL
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Remember when the freestanding bathtub was the ultimate symbol of indulgence in an ensuite or primary bathroom? Fortunately for shower lovers, the tub no longer holds a monopoly on luxury.
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Today, the shower is taking up more space and getting the type of design treatment once reserved by the sultans of soak. No longer viewed as just a functional, humdrum necessity, shower spaces are being designed to maximize the daily experience. Elevated and tailored to how we want to feel, the shower is now a major part of the sanctuary package, incorporating spa-like features such as steam, sprays and bench seats. No longer playing second fiddle to the tub, dare we say, the shower has become the belle of the bath.
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This long-overdue change reflects a new definition of luxury in residential design. “Over the past decade, luxury in the bathroom has evolved from owning premium products to creating a seamless and sensorial experience at home,” says Eveline Simard, director of industrial design for Global House of Rohl. “Consumers increasingly want spaces that help them disconnect and recharge.” And the numbers back it up. According to the National Kitchen & Bath Association’s 2026 Bath Trends Report, 55 per cent of design professionals say enlarging the shower is a higher priority than keeping a bathtub, while 72 per cent say bathroom footprints are increasing to accommodate larger, spa-like retreats.
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An integrated bench, generous niche and multiple showerheads are among the features Designer Jessica Cinnamon uses to enhance the function and comfort of a larger shower. PHOTO BY MIKE CHAJECKI
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For designer Jessica Cinnamon, the growing appeal is rooted in enhancing the day-to-day routine. “It’s something homeowners use every day, so it makes…
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