Giant MapQuest directions to Lake Ontario appear on billboards across Canadian and U.S. cities

Advertisement 1 This advertisement has not loaded yet, but your article continues below. Breadcrumb Trail Links HomeNewsCanada American navigation company is not changing Lake Ontario to 'Lake America' after Trump's executive order. Here's why Old-school style directions have appeared in Toronto, Chicago, New York City, Los Angeles, San Francisco, and Washington, D.C. Author of the article: By Ellie Hutchings Published Sep 11, 2026 Last updated 12 minutes ago 4 minute read Join the conversation Canada's billboard is located in Toronto, at 43 Lower Jarvis Street. PHOTO BY MAPQUEST Article content Navigation app MapQuest has put up billboards across Canada and the U.S. detailing directions to Lake Ontario, in its latest act of defiance against U.S. President Donald Trump’s executive order renaming the body of water to “Lake America.” Article content The app collaborated with creative agency Quality Meats to install the billboards, and the company shared in an email with National Post that the six-foot posts have been erected in six cities: Toronto, Chicago, New York City, Los Angeles, San Francisco and Washington, D.C. Article content Article content Article content The designs recreate details from old-school MapQuest printed directions — the company having launched in 1996 as one of the first mapping services on the web — with old highway icons, a banner advert and a long URL running across the bottom of each page. Article content NP Posted Get a dash of perspective along with the trending news of the day in a very readable format. Sign Up By signing up you consent to receive the above newsletter from Postmedia Network Inc. Interested in more newsletters? Browse here. Article content Canada’s billboard is located at 43 Lower Jarvis Street, in Toronto, and includes just one page of directions, as opposed to the other cities’ three pages, owing to its location near the shore of the lake. Article content Meanwhile, Chicago’s board is found at State Street and Hubbard Street; Los Angeles’ is on Main Street in Santa Monica; and New York’s board is on East 38th Street; San Francisco’s board is at 490 Brannan Street and Washington D.C.’s board is in the northwest quadrant of the District at Dupont Circle. Article content Article content Article content MapQuest’s new campaign comes after the company previously confirmed it has no intention of using the name “Lake America” in a social media post, after Trump’s Aug. 27 executive order directed…