Canadians want more alternative home ownership options, survey shows
Original article ↗Key figures
The survey report was released Tuesday from Meridian Credit Union, which asked 1,500 Canadian consumers as well as a national panel of 250 construction industry owners, operators and executives between May 13 and June 8, 2026, about their outlook on the housing market.
More than three-quarters (77 per cent) of consumers said housing attainability is a critical issue for Canada’s future, and nearly two-thirds (62 per cent) said they would consider non-traditional housing options such as modular, prefabricated or tiny homes for getting into home ownership.
Younger survey participants may be more inclined to consider these options, with 87 per cent of Millennials and 81 per cent of Gen Z reporting ongoing stress relating to housing costs.
The government said at the time that at least 40 per cent of those homes would be affordable and the development would provide studios and one- to three-bedroom homes.
Among the group of construction industry participants in the survey, nearly two-thirds (63 per cent) said they are struggling to secure financing for projects because of rising costs for materials combined with general economic uncertainty.
Quoted verbatim from the article — not summarised.
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Article Excerpt
CONSUMER
Canadians want more alternative home ownership options, survey shows
By Ariel Rabinovitch Global News
Posted September 23, 2026 11:44 am
3 min read
A new survey conducted by rates-dot-ca has found that close to 50 per cent of Canadians who renewed their mortgages this year have seen housing costs balloon to more than half of their paycheque – Aug 11, 2026
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As housing affordability remains a challenge for millions of Canadians amid the heightened cost of living, a new survey suggests many are open to alternative options like modular homes if it means getting easier access to the real estate market.
The survey report was released Tuesday from Meridian Credit Union, which asked 1,500 Canadian consumers as well as a national panel of 250 construction industry owners, operators and executives between May 13 and June 8, 2026, about their outlook on the housing market.
More than three-quarters (77 per cent) of consumers said housing attainability is a critical issue for Canada’s future, and nearly two-thirds (62 per cent) said they would consider non-traditional housing options such as modular, prefabricated or tiny homes for getting into home ownership.
Modular or prefabricated homes are houses or other permanent shelters that get built in factories either as individual sections or components. Those homes and are shipped to customers to be assembled relatively quickly and at a lower cost than building a home on site from scratch.
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Purchasing a home that is prefabricated or modular can mean a lower purchase price for consumers, and more affordable mortgage options compared to traditional homes that may have cost more to build.
Younger survey participants may be more inclined to consider these options, with 87 per cent of Millennials and 81 per cent of Gen Z reporting ongoing stress relating to housing costs.
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“Canadians are showing us that homeownership is no longer one-size-fits-all,” said Jay-Ann Gilfoy, president and CEO of Meridian Credit…
Read full article at Global News ↗
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