Montreal fashion brand finds fans including Meghan Markle and Taylor Swift

Advertisement 1 This advertisement has not loaded yet, but your article continues below. Breadcrumb Trail Links HomeBuy CanadianLifeFashion & BeautyShopping EssentialsStyle & Beauty Montreal fashion brand finds fans including Meghan Markle and Taylor Swift Throughout its 22-year history, Soia & Kyo has racked up a big following of famous fashion fans for its wares. Author of the article: By Aleesha Harris Published Sep 24, 2026 Last updated 29 minutes ago 3 minute read Join the conversation Canadian brand Soia & Kyo was founded in Montreal in 2004. PHOTO BY JULIEN GRIMARD /Soia & Kyo Article content Founded by designer Ilan Elfassy, the Canadian brand Soia & Kyo is no stranger to star power. Article content Throughout its 22-year history, the outerwear line has racked up a big following of famous fashion fans for its wares that include Meghan Markle, Taylor Swift, Emma Stone and Sandra Bullock. Article content Article content While its roots raise from Montreal, these days, there’s a West Coast connection to the company’s creations. Article content Article content “Having started my career in Vancouver, I developed a deep appreciation for purposeful design, where style and function go hand-in-hand,” says Natalie Gilmore, vice-president of design and product development. “With that mindset, I am delighted to reimagine Soia & Kyo’s signature codes, infusing functional elements in a thoughtfully uncomplicated way that delivers versatility, protection and understated elegance for all conditions.” Article content West Coast Table Discover the best of B.C.'s recipes, restaurants and wine. Sign Up By signing up you consent to receive the above newsletter from Postmedia Network Inc. Interested in more newsletters? Browse here. Article content We caught up with Gilmore to learn more: Article content Q: For those who aren’t familiar, what is Soia & Kyo? Article content A: Soia & Kyo was founded in Montreal in 2004. The brand is known for outerwear and ready-to-wear with a more city-forward look and feel. The focus for Soia & Kyo is to create a deliberate approach to simplicity, every detail is considered purposeful and easy to understand. We want to remove unnecessary complications for our clientele. Article content For example, we have built in all the technical properties that you need so you don’t have to think about it and can focus on creating a beautiful outfit for your day ahead. Our products are made for real life with ease and…