Incentive Market Set to Surpass $80B by 2030s — IMA Launches Tools to Help the Industry Keep Pace
🤖 D.R.A.F.T. Summary
Incentive Market Set to Surpass $80B by 2030s
MINNEAPOLIS — With combined business spend on loyalty, employee recognition, and channel incentives projected to exceed $80 billion by the 2030s, the incentive industry is entering a period of rapid scale and strategic pressure. Buyers are demanding programs that evolve fast, integrate deeply, and feel personal at scale.
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Montreal Gazette
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