58% of Consumers Say They Don’t Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need
🤖 D.R.A.F.T. Summary
58% of Consumers Say They Don’t Care Whether a Product is a National Brand or Private Label. They Just Buy What They Nee
New NIQ & World Data Lab report reveals how consumer polarization is redefining value, accelerating private label adoption, and reshaping competition on the shelf CHICAGO — As fast-moving consumer goods (FMCG) prices rose 26% globally between 2021 and 2025, consumers have become more deliberate about where they save and where they spend. NielsenIQ (NYSE: NIQ) […]
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